FROM TECHNOLOGY TO OPPORTUNITY
The immersive technologies, virtual reality (VR), augmented reality (AR), mixed reality (MR) and 360° video, have reached a tipping point and advanced enough to put a basis to a new industry – the digital reality. Soon our means of interfacing with digital information will no longer be screens and hardware but gestures, emotions, and gazes.
The enterprise adoption of immersive technologies is currently outpacing the consumer one and the growth rate of investment in professional application is between 100 and 150% per year. Companies are shifting from experimenting with VR and AR devices to building mission-critical applications in the enterprise. Immersive tech is already impacting industries such manufacturing, construction or health care, profound transformation of commerce, retails and workplace organisation is on the way. During the next 18 to 24 months, the digital reality trend will likely gain momentum as more companies pilot use cases and accelerate into production. In the same time, consumer-oriented investments in gaming, education, social applications and entertainment will continue to grow, driven by improvement and availability of hardware and creation of new applications.
In the course of the next few years, this transition to the digital reality, driven not only by immersive tech but also artificial intelligence, wearables or blockchain, will mean leap forward comparable to historic transitions from client-server to the web, and web to mobile. It will clearly bring new opportunities and challenges and the next digital revolution will be run by those who grasp the chance early on.